Happy savings project​​​​​​​
Feeding your piggy bank with intentions
Design&Emotions Conference Paper 2014
The act of saving money can connect one’s present state to a meaningful future state, especially if we consider money not as a direct source of happiness, but as a resource for engaging in meaningful activities. To explore how design can contribute to making the act of saving more meaningful, we conducted two studies. The first consisted on questionnaires and interviews about saving. The second was a study on the BILLEGAS piggy bank design case, in which we sought to determine success factors, and evaluate them among three groups in different levels, during a four weeks period. The study indicated that design can stimulate empathy with the product, a meaningful saving experience with a relevant contribution to well-being, and an increase in the amount of saved money. The study culminated with new insights to enrich the meaningfulness of the saving experience in other contexts, and to increase the user’s well-being.
Design & Emotions 2014, 9th International Conference – Bogotá, Colombia
This paper was written in collaboration with the Delft Institute of Positive Design and you can find it at the TU Delft Repository
To cite this article:
De Francisco Vela, S., Desmet, P. M. A., & Casais, M. (2014, October). Feeding your piggy bank with intentions: A study on saving behaviour, saving strategies, and happiness. In Proceedings of the colors of care: The 9th International Conference on Design and Emotion, 6-7 October 2014, Bogota, Colombia. Ediciones Uniandes.

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