HAPPY SAVINGS title  

Abstract:
The act of saving money can connect one’s present state to a meaningful future state, especially if we consider money not as a direct source of happiness, but as a resource for engaging in meaningful activities. To explore how design can contribute to making the act of saving more meaningful, we conducted two studies. The first consisted on questionnaires and interviews about saving. The second was a study on the BILLEGAS piggy bank design case, in which we sought to determine success factors, and evaluate them among three groups in different levels, during a four weeks period. The study indicated that design can stimulate empathy with the product, a meaningful saving experience with a relevant contribution to well-being, and an increase in the amount of saved money. The study culminated with new insights to enrich the meaningfulness of the saving experience in other contexts, and to increase the user’s well-being.

Design & Emotions 2014, 9th International Conference – Bogotá, Colombia

This paper was writtten in collaboration with the Delft Institute of Positive Design and you can find it at the TU Delft Repository

 


Billegas Paper

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Results from questionnaires about money, savings and its importance

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Different types of saving intentions gather from the questionnaires and interviews
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How BILLEGAS is perceived by its users
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The set-up of the groups that took the experiment
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Procedure of the experiment
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Group 1, control group, with a blank piggy bank
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A participant from Group 1, who decided to intervene his piggy bank by writing on it
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Group 2, participants were allowed to pick form a selection of BILLEGAS current characters
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A participant from group 2 mentioned that he had an agreement with his piggy bank. A relation of mutual respect
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Group 3 had a customizable version of a BILLEGAS
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Most of the participants from group 3 created an avatar of themselves and found themselves having conversations with the piggy bank
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Another example of the type of customization and the kind of saving intention from a group 3 participant
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Results of the experiment showed that when there was a written intention, motivation increased, also according to the level of customization, there was a stronger attachment and in the end more money saved
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Participant filling in a self-assessment sheet that was part of the closing session
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While asking for permission to use the pictures, this participant surprised me with this story



Copyright © Santiago De Francisco Vela, 2016.